Quick Stats

61% of U.S. companies in a recent survey said their #1 reason for having a social media strategy was lead generation.

Source: Survey of U.S. marketing professionals in April 2010 by online marketing firm R2integrated.

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SlideshareLeveraging Events for Demand Creation
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Bio

Ellynn Szoke

Business Strategist & Marketing Consultant

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As a Business Strategist and Marketing Consultant, Ellynn Szoke is experienced in identifying key industry trends and organizational issues and understanding how these affect activities in the business arena. She is a former principal owner of a marketing & communications firm and has worked with clients across industry verticals: pharmaceutical, medical diagnostics/devices, clinical labs, consumer products, technology, business services, consumer electronics and automotive. With B2B and B2C expertise, her roster of clients has included Quest Diagnostics, Novo Nordisk Pharmaceuticals, AT&T Wireless Services, IBM, Prudential, Sony, JVC, BMW, Volvo, PDI, Inc., and numerous others.

This diverse expertise enables Ellynn Szoke to identify and validate high potential business opportunities for stakeholders and develop customized business strategies that are aligned with corporate strategic objectives. These tasks included definition of the scope of businesses, development of differentiated value propositions and core go-to-market strategies as well as preparation of revenue models and financial analyses.

As former Vice President of Corporate Marketing & Communications, she built the Corporate Marketing department at PDI, Inc., an outsourced sales & marketing services provider for the biopharmaceutical and medical devices & diagnostics industries from the ground up with responsibility for strategic and tactical plans, and managing a diverse group of marketing, communications, and creative professionals.

Ellynn Szoke's professional practice areas include:

Ellynn Szoke is currently a member of the American Marketing Association (AMA) and has attended the Harvard Business School Growth Innovation Workshop. In 2003 she was awarded the Healthcare Business Women's Association HBA Rising Star Award and was interviewed for the February 2005 CMO Magazine article “Outer Limits” on the topic of outsourcing.

 

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