Quick Stats

61% of U.S. companies in a recent survey said their #1 reason for having a social media strategy was lead generation.

Source: Survey of U.S. marketing professionals in April 2010 by online marketing firm R2integrated.


SlideshareLeveraging Events for Demand Creation
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Marketing|Demand Creation Blog

Written by Logarithmic IMPACT's Joe Mann, the Marketing | Demand Creation Blog focuses on improving the results of B2B marketing and demand creation strategy through analytics, marketing performance measurement, creativity and technology with a special interest in social media and "grass roots" methods that can be useful to any size business.

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