Quick Stats

61% of U.S. companies in a recent survey said their #1 reason for having a social media strategy was lead generation.

Source: Survey of U.S. marketing professionals in April 2010 by online marketing firm R2integrated.

Slideshare

SlideshareLeveraging Events for Demand Creation
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Case Study

The Power of Cross-channel Integration to Develop the Opportunity Pipeline: Building Momentum with Qualified Leads

Client

A mid-sized services company in the pharmaceutical industry.

Market Challenges

Objectives

Strategy/Solution

Chart: Dramatic increase in qualified leads following a Logarithmic IMPACT program

Prior to implementing a Logarithmic IMPACT cross-channel strategy that consistently measured impact, mined the data for actionable insight and adjusted the course when needed, the client’s results were murky and inconsistent. Working closely with the Marketing and Business Development team, Logarithmic IMPACT dramatically improved results.

Results

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