Quick Stats

61% of U.S. companies in a recent survey said their #1 reason for having a social media strategy was lead generation.

Source: Survey of U.S. marketing professionals in April 2010 by online marketing firm R2integrated.

Slideshare

SlideshareLeveraging Events for Demand Creation
View the presentation on Slideshare.com

 

 

Case Study

Generating Event Interest with Social Media and Press Releases: Twitter and e-news distribution drives awareness

Client

A healthcare market research company.

Products

Newly launched oncology syndicated research product

Market Challenge

Objectives

Strategy/Solution

Chart: Dramatic increase in qualified leads following a Logarithmic IMPACT program

Results

The pre- and post-conference strategy was considered a resounding success at raising awareness for the new research service with its target audience and on the Web in general:

After only 7 days…

After 19 days…

[1] As measured by TwInfluence and TweetReach
[2] Bit.ly short URL link tracking
[3] As measured by TwInfluence

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