Quick Stats

61% of U.S. companies in a recent survey said their #1 reason for having a social media strategy was lead generation.

Source: Survey of U.S. marketing professionals in April 2010 by online marketing firm R2integrated.


SlideshareLeveraging Events for Demand Creation
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Articles of Interest on the Web

'One Size Social' Doesn’t Fit all Vertical Markets | Chief Business Marketer



We've put together resources as a guide to maximizing the impact of your demand creation initiatives. Contact us if you'd like to learn more or would like to work with us to build a demand creation strategy that is customized for your business objectives.


Leveraging Events for Demand Creation


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Written by Logarithmic IMPACT's Joseph Mann and read in 19 countries, the weblog is an ongoing discussion on improving the results of B2B marketing and demand creation strategy through analytics, marketing performance measurement (MPM), creativity and technology with a special interest in "grass roots" methods that can be useful to any size business.

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